Question 2 is the first of your analytical questions it always asks you to:
Explain how the headline, sub headline and picture are effective and how they link to the text.
This requires you to analyse the Headline (sometimes subheadline) and link it to the text and state how evaluate the impact of the headline and picture to access the higher levels.
To begin with you should scan the headline for loaded phrases (phrase which immediately catch your eye). These could be simply connotations of key words or they could be more sophisticated devices such as pun / paradox etc. You could also comment on any use of punctuation (Colons and dashes are ones to look out for here). Think about what tone is being set here (it is something you can link to later in your work) or is there any contrast / paradox set up that need to be clarified in the text?
Then scan the subheadline (if there is one) doing the same as above and the picture.
The picture is particularly interesting - it can set or contrast the tone. Look for what the picture could indicate about the article - are the characters confident / nervous / what about scale and colour?
Once you are at this point you can tackle the text. Scan the text for things that link to the headline - this could be repeated words, things that elaborate on something from the title or contrasting information (the headline could lead you one way and the article take you another).
There are lines which could describe the picture, words that highlight what the picture shows or lines which have a similar tone.
As you write, you should be aiming to link 4 points in the headline / picture to the text and at a higher level be using some more evaluative phrases such as:
You have 12 minutes to work in once you have read the text (skimming and scanning as you go along). Make sure you are using quotations (at least 4 from the text and one or two from the headline - make references to the picture).
So here is your question:
Explain how the headline, sub headline and picture are effective and how they link to the text. 8 Marks
Your link is here