This is all about the presentation. Look closely at the headline, subheading and picture. These are all put together for a reason and your skills is to pick out the appropriate parts, analyse them fully not forgetting to link these to the main body of the text.
If this question was a Genre of Music it would be:
Not random but put together with skill and craft. Smooth and subtle yet everyone can have their own opinions from their own analysis.
If this question was a Stereotypical American High School Student it would be:
A lot of effort goes into making the presentational devices look effortless much like our stereotypical Jock's style. Work hard at analysing the hidden meanings and keep linking!